GenAI - TalentAlly
Ease of Recruiting
UX Designer
SkillsProject.AI
B2B
Recruiting
Hiring
GenAI - Conversational
Talent AI
Duration
6 months, 2024
Core Responsibilities
UX Design, Design Thinking, Ideation & Concept Development, UX Research & A/B Testing, Information Architecture, Content Strategy, Real-time KPI Validation
Overview
What are we trying to solve?
Medicare members face 30+ plan options per market, making it difficult to confidently understand, compare, and select a plan that fits their healthcare needs, costs, and coverage.
This complexity leads to decision paralysis, increased customer care dependency, and off-platform enrollment, breaking the end-to-end digital journey and driving higher operational costs for Humana.
My Role
Led the experience design and strategy to simplify Medicare plan selection by translating complex plan data into clear, comparable decision flows. I partnered cross-functionally to improve decision confidence, reduce customer care reliance, and keep users within the digital enrollment journey.
Users
Shoppers looking for a Medicare Plan
Opportunity
Reduce off-platform enrollment by creating a unified digital experience from plan discovery through enrollment.
ndhotr20@gmail.com
E-mail
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About me
Expertise
Project
Contact me
Video
@nikita.dhotre_2025
Private Policy
Digital Experience